In honour of Sustainable September, Oxford Street in London has launched the ‘Beyond Now’. The campaign - which includes 30 shops on Oxford Street including Selfridges, John Lewis, Urban Outfitters, Nike Town, H&M and New Balance.

The campaign, that kicked off on the 15th September is supported by fashion author and presenter Candice Brathwaite, who has put together a 54 piece capsule collection using products from the responsible and conscious collections of 30 Oxford Street brands. The fashion edit has been curated into nine key Autumn/Winter looks, all available in stores on Oxford Street.

 The looks are all highly versatile and easy-to-wear with an emphasis on bright pops of colour and some classic prints. Like Look 2 which pairs a gorgeous burnt orange John Lewis & Partners Sustainable and Traceable Cashmere Jumper, with a flattering emerald green Zara Join Life Wrap Skirt - worn of course with a cool pair of Adidas Vegan Stan Smiths from Schuh.

Then there are the floating florals - like the flirty Mango Printed Cotton Top And Skirt Part Of The Committed Collection in Look 3 or the end-of-summer yellow Sandro Dress from Selfridges Project Earth Collection in Look 4. Autumn and winter is all about the oversized jumper dress which makes Look 9’s H&M Conscious Knit Dress made with certified recycled materials just perfect for the season, especially paired with a colourful Acne Studios Vally Checked Wool Scarf and Ganni Recycled Chelsea Boots, both part of the Selfridges Planet Earth collection.

There will also be events, experiences and in-store products to let shoppers discover what brands are doing to help them to change up their shopping habits for the greater good. If you’re in London don’t miss it! 

Then there are the floating florals - like the flirty Mango Printed Cotton Top And Skirt Part Of The Committed Collection in Look 3 or the end-of-summer yellow Sandro Dress from Selfridges Project Earth Collection in Look 4. Autumn and winter is all about the oversized jumper dress which makes Look 9’s H&M Conscious Knit Dress made with certified recycled materials just perfect for the season, especially paired with a colourful Acne Studios Vally Checked Wool Scarf and Ganni Recycled Chelsea Boots, both part of the Selfridges Planet Earth collection.

There will also be events, experiences and in-store products to let shoppers discover what brands are doing to help them to change up their shopping habits for the greater good. If you’re in London don’t miss it!