When Alejandro Gomez founder of Palomo Spain was asked by press about the shared values between his brand and his work with PUMA? If that was something that had helped guide the collaboration? He replied with the following.

Absolutely! We both share a sense of community and inclusivity. That is perhaps best expressed in the collection through its genderless approach,which is something that comes naturally to the way I work. I never think of whether one of my garments is going to end up worn by a man or a woman, and the PUMA team was fully on board with that. That’s why we shot the campaign the way we did .

The PUMA x Palomo Spain collection is inspired by 1970’s football stars and their glamorous off-field lives, linking the flamboyant and extravagant approach of that decade’s fashion to Palomo’s signature couture- infused, romantic, gender-neutral designs.

“My goal with this collaboration was to bring our over-the-top vibes over to PUMA, while stepping out of my comfort zone by designing sports clothes. That’s what led me to subtly reference Johan Cruyff, the ultimate 70’s football icon who is also the perfect embodiment of the Palomo Spain aesthetic in sport”, says Alejandro Gómez Palomo

With precise lines and timeless, comforting colours ranging from beige, white and pale blue to navy blue, burgundy and vivid yellow, the gender neutral collection - which spans 15 styles - is rich in classic team sports references. Highlights include the football-inspired half-zipped polo blends ( using a percentage of recycled cotton) embroidery and jacquard, terry tank tops ( some recycled cotton), and long sleeve jersey top (recycled Polyester)complete the ready-to-wear offering.

The PUMA x Palomo Spain collection will be available on PUMA.com, select PUMA Stores, palomospain.com, and selected retailers worldwide with a retail prices ranging from 40 to 450 Euros.

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