For centuries, the classic men’s swimming brief has been a summertime staple across Europe and beyond. You could consider it to be the lifeguard of swimwear, handling all essential duties while looking suave in the process. Yet, there are speedos and then there are designer mens bathing suit bottoms. From fit, fabric and details, there are many factors that go into creating the best mens swimsuit. So, with summer around the corner and the prospect of foreign travel looming, tell us where you will jet set off to and we will share with you which of the Pedro Palmas swim briefs should be packed in your carry on. 

Discover the man behind Pedro Palmas swim briefs

Gran Canaria is famous for its designer names such as leather goods designer Santi Carballo and female swimwear designer Aurelia Gil. Yet those with an ear to the ground will know that the Pedro Palmas brand, established in 1989, has been a revolutionary force since the beginning. Initially focussing on women’s prêt-à-porter, bridal wear, and haute couture, the brand later expanded to include a corporate uniform department as well as a swimwear line for both women and men. It even had time to launch its first women's "eau de parfum" named "PALMAS" in the process. 

Pedro Palmas' creations are known for their timeless and feminine lines, incorporating architectural elements into the designs, showcasing the designer's visionary and creative journey in the fashion world. The brand is one of the founding members of Gran Canaria Moda Cálida and has participated in national and international fairs such as Espacio Cibeles, Gaudí, PURE London, Costura España, and London Fashion Week, as well as being featured in regional, national, and international publications.

From Bondi to Baywatch: The history of the brief

Despite its diminutive size, the simple men’s swimming slip has a rich history that dates back to the early 20th century. In France a law from 1903 states that men have to wear briefs when they are in a pool or public place. Yet it wasn’t until the 1950s when the brief really made a splash. Speedo designer Peter Travis proved that big things come in small packages. Designed to send you through the water like a torpedo, the swimming brief revolutionised swimming as a sport. Some could say that the budgie smuggler is responsible for Australia winning 8 gold medals in the Melbourne Summer Games in 1956, the year the Speedo was released. Yet, as with all culture shocks, the launch of this revealing swimwear wasn’t without its controversy. The first guys in Speedos swimwear on Bondi Beach got arrested for public indecency, escaping jail time as there was no pubic hair on show. 

Discover the best lined swimming trunks for your next escape

From the paperwhite shores of Cancún to the glamorous beach bars of St. Tropez, men’s beachwear clothing is not without the classic brief. Celebrate the male physique and add a touch of glamour to your beach attire with Pedro Palmas swim briefs. With a range of styles and colours to choose from, there is a design for every summertime destination. 

St Tropez dress code? All white swim trunks 

This French Riviera celebrity hotspot is sizzling with holiday goers during the summer months, each one elbowing for a lounger on the iconic Pampelonne Beach. St Tropez has been a favourite summertime destination among the fashion elite since the 20th century with landmark beach bars such as Le Club 55 being the place to be seen. Yet, seasoned travellers to this once small fishing village will know, the dress code is strictly and unspokenly white. So, with this in mind, we can think of no better Pedro Palmas swim briefs for your St Tropez adventures than the all white briefs with a subtle but glitzy gold waistband. 

Show off your fashion swim trunks in Máspalomas

A black cut-out swimming brief for men exudes a bold and contemporary flair, making it an ideal choice for a holiday in Maspalomas, Gran Canaria. Home to stunning dunes, inclusive atmosphere and a party scene famous across Europe, this is a destination that celebrates individuality and fashion statements. This sleek and daring design not only ensures that all essential areas are covered, but it also highlights the wearer’s physique making a striking statement. This is a swimwear choice that reflects the dynamic and open-minded spirit of Maspalomas, where fashion and freedom seamlessly intertwine.

Pack boxer brief swim trunks for Miami Beach

When visiting Miami Beach, you want to pack Pedro Palmas swim briefs that you can wear on the beach and beyond. The Black Gold Trunk 1 design is ideal for this, offering an extra degree of modesty from the other beach briefs offered by the brand. This vintage style design echoes the Art Deco architecture that lines this famous shoreline making it the ideal swimwear to pack for days at the beach or poolside parties. The touch of gold reflects the vibrant, fun-loving atmosphere and ensures that even as the sun sets, you will always be dressed for a party.

Show off your tan in gold swim briefs in Dubai

Often dubbed the Vegas of the Middle East, Dubai is a Mecca for the super wealthy. The ATMs dispense gold bars, it is home to the tallest building in the world and also the largest shopping mall. So, when excess is the name of the game, there is only one design of the  Pedro Palmas swim briefs worthy of a trip to the UAE: the Golden Boy Brief. This fun, sexy and unapologetically gauche design will not look out of place when sunning yourself poolside at one of the Palm Jumeirah’s hotels or on the endless golden coastline of Dubai’s best beaches. Just be warned, this bold and daring design requires an equally golden tan to pull it off. 

White cut-out briefs for Barcelona

Bold, assertive and brave, the white cut out swim brief is not for wallflowers, yet neither is Barcelona. Home to a golden stretch of urban beach known as La Barceloneta, the Catalan capital offers the best of both worlds when it comes to a summer escape. Effortlessly blending city life with lazy days at the beach, this is an ideal vacation spot for a man with a lust for life but with limited time for leisure. Plus, just a short train ride out of the city lies Sitges, a quaint seaside town with beautiful beaches where Pedro Palmas swim briefs won’t look out of place.

Sun yourself like an Adonis in Mykonos 

If you are looking for swim briefs that will make you look like a Greek God, we have the ideal design. When it comes to Pedro Palmas swim briefs, there is nothing more suitable for a Mykonos island getaway than the white gold trim trunks. Just like the model recommended for St. Tropez, these all white swim briefs reflect the laid back classic cook nature of Mykonos with a nod to its vibrant party scene with gold trims around the waist and the leg area. Perfect for lounging the day away in a luxury beach club, these swim briefs offer a sophisticated look and exude a fresh and clean aesthetic. 

Live La Dolce Vita in Capri

There is nothing more that Italians like than an even tan, so where better to showcase your Pedro Palmas swim briefs than in Capri. Known for its breathtaking cliffs, crystal-clear waters, and luxurious lifestyle, Capri demands a swimwear style that matches its sophisticated yet relaxed atmosphere. The black gold brief highlights the timeless and chic nature of Italian fashion and ensures comfort and a flattering fit, ideal for transitioning from a refreshing dip in the Grotta Azzurra to lounging at a chic beach club. 

Dare to be different in Hvar

Renowned for its stunning Adriatic coastline, lively beach bars, and historic charm, Hvar calls for swimwear that blends style with functionality. Here bold colours are the name of the game and the tri-colour brief with its mix of red, gold and black reflects the energetic and youthful spirit of the island. Their sleek, form fitting design makes diving into crystalline waters or sunbathing on pebbled beaches a breeze. Not to mention the high-quality, quick drying materials ensures that you remain comfortable throughout the day, whether you are venturing into the timeless cobbled streets of Hvar Town or dancing under the stars at a beach bar.

Swim briefs, beach bars and sun: Welcome to Ibiza 

Ibiza is full of hot guys in swim trunks so be sure to stand out with these tri-colour white, gold and black briefs. Renowned for its vibrant party scene, stunning beaches, and trendy atmosphere, Ibiza is a destination where fashion meets fun. Whether you're soaking up the sun at iconic beach clubs like Blue Marlin or dancing the night away at clubs like Pacha, your Pedro Palmas swim briefs will ensure you stand out with their sleek and modern design.

Swap the beach for the lake in Geneva

If you are looking for a lakeside retreat, Lake Geneva, nestled between the picturesque Swiss and French Alps, offers a serene yet elegant place to spend your summer. Whether you're lounging on the shores of Montreux, exploring the charming streets of Geneva, or indulging in watersports in Lausanne, your Pedro Palmas swim briefs will exude style against the backdrop of shimmering waters and lush landscapes. Choose the black and gold trimmed brief to perfectly complement the refined ambiance of the region.